The Love2shop design team creating a vibrant brand refresh, to bring something quickly recognisable to the audience. Firstly, by looking at how the identity can be modernized and broken down into something fresher and immediate.
The main aspect of the brand - the heart - becomes a device to guide the eye. THEY Love2shop, SHE has been gifted.
The visuals tell the story immediately to the viewer. It isn’t just a heart but a sense of direction to the marketing, to help guide people to the products that they’re looking for. With an visual motif capable of translating into any number of styles to playfully fit a campaign or message. Bringing a vibrant energy that was not necessarily possible before.